Skip to main contentTo understand and improve how your brand is represented across AI-powered platforms, we track visibility using a structured, multi-dimensional approach. This ensures comprehensive insights into where, when, and how your brand appears in AI-generated search responses.
Tracking Dimensions
Each AI response is measured across the following five core dimensions:
1. Topic
Prompts are categorized by topic — such as running shoes, skincare, banking, or personal finance — to identify how well your brand shows up across different subject areas. This enables precise visibility benchmarking at the product or service level.
2. AI Model
We evaluate brand visibility across the most widely-used LLMs, including:
- ChatGPT (OpenAI)
- Claude (Anthropic)
- Gemini (Google)
- Bing Copilot (Microsoft)
- Google AI Overview
- Perplexity
- Meta (LLaMA-based models)
- DeepSeek
- and more!
This cross-model coverage ensures your visibility isn’t skewed by a single AI provider and reflects the real-world diversity of user search behavior.
3. Country
AI search results can differ dramatically based on user location. Our system supports visibility tracking in 50+ countries, enabling global and regional analysis. This is essential for brands operating in multiple markets with localized strategies.
4. Language
Brand mentions are tracked across multiple languages, allowing teams to evaluate multilingual visibility and identify gaps or inconsistencies in how AI models represent your brand in non-English responses.
5. Question Type
As outlined in the Key Concepts, prompts are classified into three types:
- Unbranded — General, category-level queries
- Branded — Questions specifically referencing your brand
- Comparative — Side-by-side comparisons with competitors
This classification reveals how AI systems perceive your brand at every stage of the buyer journey.
Scoring and Trend Visualization
Sub-topic Rankings
You can also track visibility trends and rankings by sub-topic (e.g., trail running vs. road running shoes). This allows product-level diagnostics on where you’re winning or falling behind.
Prompt-Brand Score Matrix
We compute a visibility score for each brand-prompt pair, letting you see which questions you’re winning, and which ones are dominated by competitors. This makes your AI SEO efforts measurable and goal-oriented.
Why It Matters
With AI shaping the future of product discovery, it’s critical to monitor how your brand is being interpreted and presented — across platforms, languages, and contexts. Our multi-dimensional tracking and scoring approach empowers you to:
- Shape a consistent AI brand narrative
- Detect misinformation before it spreads
- Win visibility where it matters most
- Benchmark performance globally, accurately
Visibility monitoring is your foundation for proactive, data-driven AI SEO strategy. 
